No Horsing Around: California Chrome Boosts Calls to 811

Utility companies aren’t known for keeping up with fashion, but this year visitors to the S&N Communications booth at the FTTH Conference & Expo were treated to a display of one of the “811” shirts created to promote the sponsorship of California Chrome jockey Victor Espinoza. California Chrome is the long-shot American thoroughbred racehorse Espinoza rode to victory in the 2014 Kentucky Derby and the Preakness Stakes. Sponsored by USA North 811, Underground Service Alert of Southern California, Dig Safely New York and Kentucky 811, Espinoza sported the unmistakable “Call 811” logo on his pants, shirt and boots during the epic race. Virginia Utility Protection Service created shirts to commemorate the occasion. S&N was honored to receive the last remaining shirt from the company. The exposure to the 811 “Call Before You Dig” logo was immense with 15.3 million television viewers from around the world tuned in, resulting in near-record high visits on race day.

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